In Service of the Mission
Story in service of something larger than the screen
CLUB PENGUIN's Coins For Change — For this campaign, Blair collaborated with their Global Citizenship Team, gathering footage on location with the Maasai communities in Kenya and visiting the sponsored water initiatives in Ethiopia. This Edit was designed as a thank-you, but needed to move a young audience emotionally — to continue to take action. The video was later played for Bob Eiger and the executive team at an SVP meeting at Walt Disney Studios to showcase the contributions Club Penguin had made. VIEW
GLOBAL AID NETWORK — Advocacy & Diplomatic Relations - Travelling to Yemen for location footage and documenting the campaign work of an international aid organisation. Blair documented meetings between Canadian and Yemeni heads of state, a series of University football matches, and the distribution of sporting goods to communities in need, centering the human stories behind the organisation's mission.
More from this Category:
FUTURE500 - Interview-driven advocacy piece for an environmental organization — edited the client's interview footage, centering community voices to the issues being presented at the GLOBE Forum in Vancouver.
